Observing Your Case from a Bird's-Eye View
Meet Vantage Psychology, a Minnesota based forensics psychology consultant located in the heart of Lowertown Saint Paul. They were in need of a brand identity that reflects the company's core values and connects with customers intellectually.
We began with a discovery session, where we uncovered project specific goals and gained deep insight about the company's attributes. From there, we developed a brand strategy, including user personas and stylescapes. Finally, we designed our client's brand identity system, including a logo, style guide, and brand collateral.
We surfaced actionable insights, prioritized project specific goals, and created overall clarity with strategic recommendations.
User Personas & Stylescapes
We uncovered user needs and pain points to create user personas. Using stylescapes, we defined the brand and produced tangible results that could be deployed within the organization.
We designed a two-tone logo that symbolizes the "birds-eye view" that Vantage Psychology uses with each case, including a scalable system for all sizes.
We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.
To chowcase our client's new brand, we designed a two-pocket folder, invoice template, and a stationary set, including business card, letterhead, envelope, and mailing label.