Logo cover image for local psychology consulting group in Saint Paul, MN.
Logo cover image for local psychology consulting group in Saint Paul, MN.

Vantage Psychology

CASE STUDY

Observing Your Case from a Bird's-Eye View

 

OVERVIEW

Meet Vantage Psychology, a Minnesota based forensics psychology consultant located in the heart of Lowertown Saint Paul.

CHALLENGE

Create a brand identity that reflects the company's core values, personality, and connects with customers intellectually.

SOLUTION

We began with a discovery session, where we uncovered project specific goals and gained deep insight about the company's attributes. From there, we developed a brand strategy, including user personas and stylescapes. Finally, we designed our client's brand identity system, including a logo, style guide, and brand collateral.

PROJECT SCOPE

Strategy
Logo Design
Identity System
Brand Collateral

Branded mood board for local consulting group.

Brand Strategy

We surfaced actionable insights, prioritized project specefic goals, and created overall clarity with strategic recommendations.

Brand strategy, including a discovery session, user profiles, and stylescapes.
User personas define your primary and secondary customers, including their needs and pain points.

User Personas & Stylescapes

We uncovered user needs and pain points to create user personas. Using stylescapes, we defined the brand and produced tangible results that could be deployed within the organization.

Branded stylescape that refines the art direction and the journey of the project, including images, textures, typography, and color.
Branded stylescape that refines the art direction and the journey of the project, including images, textures, typography, and color.

Logo Design

We designed a two-tone logo that symbolizes the "birds-eye view" that Vantage Psychology uses with each case, including a scalable system for all sizes.

Psychology symbol design using blue and orange colors.
Scalable system for logo design, including logomark, submark, logotype, and symbol.
Reverse logo design using royal blue and amber orange.
Brand guidelines for Saint Paul, MN based company, Vantage Psychology.

Style Guide

We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.

Brand Collateral

To chowcase our client's new brand, we designed a two-pocket folder, invoice template, and a stationary set, including business card, letterhead, envelope, and mailing label.

Branded folder, including letterhead and business card.
Stationary design, including business card, letterhead, and envelope.
Stationary design, including business card, letterhead, and envelope.
Professionally designed folder for local Saint Paul consulting group.
Professionally designed folder for local Saint Paul consulting group.
Navy blue folder design for local consulting agency, including business card holder and letterhead.
Navy blue folder design for local consulting agency, including business card holder and letterhead.
Custom folder design with logo, brand colors, and contact information.
Custom folder design with logo, brand colors, and contact information.

Contact

Clokendagger
331 2nd Ave S Suite 437
Minneapolis, MN 55401

P  585 737 6303
E  josh@clokendagger.com

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