Logo cover image for local psychology consulting group in Saint Paul, MN.
Logo cover image for local psychology consulting group in Saint Paul, MN.

Vantage Psychology

CASE STUDY

Observing your case from a birds-eye view.

Meet Vantage Psychology, a Minnesota based forensics psychology consultant located in the heart of Lowertown Saint Paul. They were in need of a brand identity that reflects the company's core values and connects with customers intellectually.

We began with a discovery session, where we uncovered project specific goals and gained deep insight about the company's attributes. From there, we developed a brand strategy, including user personas and stylescapes. Finally, we designed our client's brand identity system, including a logo, style guide, and brand collateral.

PROJECT SCOPE

Brand Strategy
Logo Design

Style Guide
Brand Collateral

Branded mood board for local consulting group.
Branded mood board for local consulting group.

Brand Strategy

We surfaced actionable insights, prioritized project specific goals, and created overall clarity with strategic recommendations.

  • Brand Audit
  • Discovery Session
  • User Personas
  • Brand Messaging
  • Stylescapes
Brand strategy, including a discovery session, user profiles, and stylescapes.
User personas define your primary and secondary customers, including their needs and pain points.

User Personas & Stylescapes

We uncovered user needs and pain points to create user personas. Using stylescapes, we defined the brand and produced tangible results that could be deployed within the organization.

Branded stylescape that refines the art direction and the journey of the project, including images, textures, typography, and color.
Branded stylescape that refines the art direction and the journey of the project, including images, textures, typography, and color.

Identity Design

We designed a two-tone logo that symbolizes the "birds-eye view" that Vantage Psychology uses with each case, including a scalable system for all sizes.

  • Logotype Design

  • Tagline Creation

  • Color Palette & Typeface Selection

  • One Set of Branded Icons

  • Brand Style Guide

Psychology symbol design using blue and orange colors.
Scalable system for logo design, including logomark, submark, logotype, and symbol.
Scalable system for logo design, including logomark, submark, logotype, and symbol.
Reverse logo design using royal blue and amber orange.
Reverse logo design using royal blue and amber orange.
Brand guidelines for Saint Paul, MN based company, Vantage Psychology.

Style Guide

We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, iconography, and patterns. This guide is used as a reference for internal teams, vendors, and others who are authorized to work with the Vantage Psychology brand.

Brand Collateral

To chowcase our client's new brand, we designed a two-pocket folder, invoice template, and a stationary set, including business card, letterhead, envelope, and mailing label.

  • Business Card
  • Letterhead & Envelope
  • Ink Stamp
  • Pocket Folder
Branded folder, including letterhead and business card.
Brand collateral, including  stationary, ink stamp, and digital display sign.
Business card, letterhead, and envelope mockup on heavy cardstock.
Custom ink stamp with eagle and sun logo.
Professionally designed folder for local Saint Paul consulting group.
Navy blue folder design for local consulting agency, including business card holder and letterhead.
Digital billboard display for brand advertising.

Client Testimonial

Clokendagger provided my company with professional branding services, including brand identity and strategy. Josh was a pleasure to work with. He took the time to learn about my industry and business goals and was able to produce professional brand collateral, which included business cards, letterhead, and pocket folders. I would highly recommend Clokendagger's design studio for logo design and brand identity.

Rachel Hulkonen

Owner, Vantage Psychology