Vantage Psychology
CASE STUDY
Observing Your Case from a Bird's-Eye View
OVERVIEW
Meet Vantage Psychology, a Minnesota based forensics psychology consultant located in the heart of Lowertown Saint Paul.
CHALLENGE
Create a brand identity that reflects the company's core values, personality, and connects with customers intellectually.
SOLUTION
We began with a discovery session, where we uncovered project specific goals and gained deep insight about the company's attributes. From there, we developed a brand strategy, including user personas and stylescapes. Finally, we designed our client's brand identity system, including a logo, style guide, and brand collateral.
PROJECT SCOPE
Strategy
Logo Design
Identity System
Brand Collateral
Brand Strategy
We surfaced actionable insights, prioritized project specific goals, and created overall clarity with strategic recommendations.
User Personas & Stylescapes
We uncovered user needs and pain points to create user personas. Using stylescapes, we defined the brand and produced tangible results that could be deployed within the organization.
Logo Design
We designed a two-tone logo that symbolizes the "birds-eye view" that Vantage Psychology uses with each case, including a scalable system for all sizes.
Style Guide
We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.
Brand Collateral
To chowcase our client's new brand, we designed a two-pocket folder, invoice template, and a stationary set, including business card, letterhead, envelope, and mailing label.
