Custom cocktail menu design for gastropub in Downtown Rochester, NY.
Custom cocktail menu design for gastropub in Downtown Rochester, NY.

The Vesper

CASE STUDY

Restaurant + Gastro Pub.

Our client came to us with a challenge, to give his restaurant a competitive advantage against local eateries. Working together, we developed a sophisticated brand identity, including menu design and gift cards, that showcased the venue's unique culinary flavors and diverse pairing options.

PROJECT SCOPE

Logo Design
Style Guide

Brand Collateral

Modern logo design for upscale restaurant called The Vesper.
Modern emblem design for upscale restaurant called The Vesper.
Inspiration behind the brand for an upscale restaurant, including images of a cocktail glass, shrimp cocktail, and food menus.
A visual presentation for a restaurant and bar called The Vesper, using a fork and wheat icon.
Black and white logo style guide for restaurant and bar.

Style Guide

We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, iconography, and patterns. This guide is used as a reference for internal teams, vendors, and others who are authorized to work with The Vesper brand.

Menu Design

We designed menus that connect customers to the brand both in the restaurant and online. Printed on White Premium NeverTear Paper, these menus are durable, easy to wipe off, and weather-proof for outdoor dining.

Black and white menu design for restaurant and bar.
Black and white food menu design for The Vesper Kitchen + Bar.
Black and white food menu design for The Vesper Kitchen + Bar.
Black and white verticle gift card using a simple, clean, and modern design.

Gift Card Design

For any occasion, branded gift cards are always appreciated by customers and make for a memorable experience.

Client Testimonial

I've been working with Clokendagger for about a year and a half now. They did fantastic work with our restaurant's menu and logo. Josh took my elementary school level sketches and turned them into exactly what I was looking for. Gave me so many great options it was hard to choose. Also, very helpful in regards to website and social media. Can't say enough good things. Expectations exceeded!

Joseph Frocci

Owner, The Vesper