The Scotch House Pub
CASE STUDY
Serving Drinks, Food, and Good Times
A good friend of ours opened a local bar targeting young professionals and came to us for branding. The challenge here was to find an advantage among the surrounding competitors.
Pairing high-end scotch whisky with live music, food, and drink specials marked the beginning of our journey. We developed a brand that reflected the authentication of limited edition scotch whisky, which also engaged those looking for an afterwork hangout.
The Scotch House Pub soon became “the spot” for local patrons to enjoy good food, great vibes, and plenty of scotch whisky.
PROJECT SCOPE
Brand Identity
Style Guide
Brand Collateral
Menu Design
Website
Style Guide
We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.
Menu Design
We designed menus that connect customers to the brand both in the restaurant and online. Printed on White Premium NeverTear Paper, these menus are durable, easy to wipe off, and weather-proof for outdoor dining.
Responsive Website
We developed a bootstrap website to promote the brand, inform customers of happy hour specials, and showcase the food and drink menus. As a unique feature, we added a submission form for private events.
Wireframing
Building a custom website layout begins with information architecture and wireframing. We used this as the visual guide for arranging pages and elements within the website.
Prototyping
Once the skeletal framework of the website was built, it was time to design the look and feel of each page, including colors, typography, graphics, and images.
Client Testimonial
I’ve worked with this company for multiple years and they have been nothing short of great. Website, website updates and menus are just a couple of the really good products that they offer. Highly recommended!!
_______
Paul Vincent
OWNER, THE SCOTCH HOUSE PUB