Flyer design for a local bar in Rochester, NY.
Flyer design for The Scocth House Pub's 2 Year Anniversary.

The Scotch House Pub

CASE STUDY

Serving Drinks, Food, and Good Times 

A good friend of ours opened a local bar targeting young professionals and came to us for branding. The challenge here was to find an advantage among the surrounding competitors.

Pairing high-end scotch whisky with live music, food, and drink specials marked the beginning of our journey. We developed a brand that reflected the authentication of limited edition scotch whisky, which also engaged those looking for an afterwork hangout.

The Scotch House Pub soon became “the spot” for local patrons to enjoy good food, great vibes, and plenty of scotch whisky.

PROJECT SCOPE

Brand Identity
Style Guide
Brand Collateral
Menu Design
Website

Logo on black banner shape, including red whiskey drop icon and yellow typography.
Restaurant and bar logo using black, yellow, and red colors.
Inspiration behind the branding for The Scotch House Pub, including beer glasses, whiskey bottle, and menu design.
Mood board for a local bar, including brand colors, custom graphics, and bar images.
Brand style guide for a restaurant and bar, including logomark, submark, typography, color palette, and pattern.

Style Guide

We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.

Menu Design

We designed menus that connect customers to the brand both in the restaurant and online. Printed on White Premium NeverTear Paper, these menus are durable, easy to wipe off, and weather-proof for outdoor dining.

Online food menu for a restaurant and bar located in Upstate New York.
Food menu design for happy hours and food specials.
Custom menu design serving wraps, quesadillas, chicken wings, pizza, and salads.

Responsive Website

We developed a bootstrap website to promote the brand, inform customers of happy hour specials, and showcase the food and drink menus. As a unique feature, we added a submission form for private events.

Responsive web design for a local bar serving food, beer, cocktails, and good times.
Wireframeing and page layout for a website.

Wireframing

Building a custom website layout begins with information architecture and wireframing. We used this as the visual guide for arranging pages and elements within the website.

Prototyping

Once the skeletal framework of the website was built, it was time to design the look and feel of each page, including colors, typography, graphics, and images.

User Interface and User Experience design for a bar and restaurant website.
Restaurant and bar website design, including two college girls socially drinking cocktails.

Client Testimonial

I’ve worked with this company for multiple years and they have been nothing short of great. Website, website updates and menus are just a couple of the really good products that they offer. Highly recommended!!

_______  

Paul Vincent

OWNER, THE SCOTCH HOUSE PUB

Memorial Walk
East Shore Marketing

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