Meet Vantage Psychology, a Minnesota based forensics psychology consultant located in the heart of Lowertown Saint Paul. They were in need of a brand identity that reflects the company's core values and connects with customers intellectually.
We began with a discovery session, where we uncovered project specific goals and gained deep insight about the company's attributes. From there, we developed a brand strategy, including user personas and stylescapes. Finally, we designed our client's brand identity system, including a logo, style guide, and brand collateral.
We surfaced actionable insights, prioritized project specific goals, and created overall clarity with strategic recommendations.
We uncovered user needs and pain points to create user personas. Using stylescapes, we defined the brand and produced tangible results that could be deployed within the organization.
We designed a two-tone logo that symbolizes the "birds-eye view" that Vantage Psychology uses with each case, including a scalable system for all sizes.
Color Palette & Typeface Selection
One Set of Branded Icons
Brand Style Guide
We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, iconography, and patterns. This guide is used as a reference for internal teams, vendors, and others who are authorized to work with the Vantage Psychology brand.
To chowcase our client's new brand, we designed a two-pocket folder, invoice template, and a stationary set, including business card, letterhead, envelope, and mailing label.
Clokendagger provided my company with professional branding services, including brand identity and strategy. Josh was a pleasure to work with. He took the time to learn about my industry and business goals and was able to produce professional brand collateral, which included business cards, letterhead, and pocket folders. I would highly recommend Clokendagger's design studio for logo design and brand identity.
Owner, Vantage Psychology