Vantage Psychology
CASE STUDY
Observing your case from a birds-eye view.
Meet Vantage Psychology, a Minnesota based forensics psychology consultant located in the heart of Lowertown Saint Paul. They were in need of a brand identity that reflects the company's core values and connects with customers intellectually.
We began with a discovery session, where we uncovered project specific goals and gained deep insight about the company's attributes. From there, we developed a brand strategy, including user personas and stylescapes. Finally, we designed our client's brand identity system, including a logo, style guide, and brand collateral.
PROJECT SCOPE
Brand Strategy
Logo Design
Style Guide
Brand Collateral
Brand Strategy
We surfaced actionable insights, prioritized project specific goals, and created overall clarity with strategic recommendations.
- Brand Audit
- Discovery Session
- User Personas
- Brand Messaging
- Stylescapes
User Personas & Stylescapes
We uncovered user needs and pain points to create user personas. Using stylescapes, we defined the brand and produced tangible results that could be deployed within the organization.
Identity Design
We designed a two-tone logo that symbolizes the "birds-eye view" that Vantage Psychology uses with each case, including a scalable system for all sizes.
Logotype Design
Tagline Creation
Color Palette & Typeface Selection
One Set of Branded Icons
Brand Style Guide
Style Guide
We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, iconography, and patterns. This guide is used as a reference for internal teams, vendors, and others who are authorized to work with the Vantage Psychology brand.
Brand Collateral
To chowcase our client's new brand, we designed a two-pocket folder, invoice template, and a stationary set, including business card, letterhead, envelope, and mailing label.
- Business Card
- Letterhead & Envelope
- Ink Stamp
- Pocket Folder
Client Testimonial
Clokendagger provided my company with professional branding services, including brand identity and strategy. Josh was a pleasure to work with. He took the time to learn about my industry and business goals and was able to produce professional brand collateral, which included business cards, letterhead, and pocket folders. I would highly recommend Clokendagger's design studio for logo design and brand identity.
Rachel Hulkonen
Owner, Vantage Psychology