A female wearing  a branded long sleeve t-shirt.
A female wearing  a purple screen-printed t-shirt design for a non-profit organization.

Linda Against Leukemia

CASE STUDY

Nonprofit logo design and website development 

This annual walk honors and celebrates the life of Linda Smith, who lost her battle to Leukemia in 2016. We helped out by designing a logo that was screen printed on t-shirts and worn by registered walkers. We also developed a website where donations can be made to the Leukemia & Lymphoma Society, and people can register for the walk annually. Clokendagger is one of many sponsors for this event, and we are honored to be a part of this memorial.

PROJECT SCOPE

Logo Design
Style Guide
T-Shirt Design
Website Design

Logo stamp for Linda Against Leukemia Memorial Walk.
Memorial walk crest logo, including a footprint, and the color purple.
Inspiration behind the branding for Linda Against Leukemia Memorial Walk, including a female hiker, a path in the woods, and a footprint.
Mood board for a nature walk, including brand colors, custom graphics, and imagery.
Logo style guide using the color purple, including logomark, submark, and typography.

Style Guide

We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, iconography, and patterns. This guide is used as a reference for internal teams, vendors, and others who are authorized to work with the brand.

T-Shirt Design

Shirts were made in memory of Linda to promote the annual walk and its sponsors. Proceeds went to the Leukemia & Lymphoma Society and the shirts were sold both online and at the event.

Custom shirt design with event sponsors and logo.
Purple screen-printed t-shirt mockup for a non-profit organization, including tag design.

Wireframing

Building a custom website layout begins with information architecture and wireframing. We used this as the visual guide for arranging pages and elements within the website.

Wireframing for a non-profit organization website.
User Interface and User Experience design for a non-profit organization.

UI/UX Design

Once the skeletal framework of the website was built, it was time to design the look and feel of each page, including colors, typography, graphics, and images.

Website Design

We developed an SEO-friendly website to increase online traffic, promote the new ticketing system, and target sports teams across the nation to sign up for the app.

Responsive web design for a non-profit organization that donates money to the Leukemia & Lymphoma Society.
Website design for taking donations, including a sunset and people gathering on a mountain.

Client Testimonial

Clokendagger is a proud sponsor of our annual walk and has been since we launched in 2017. Josh has provided our event with graphic design, web design, and photography services, including our most recent addition to the website—online donations and partnership packages. As a nonprofit organization, we really appreciate the time, energy, and work that Josh puts into our annual walk. It's always a pleasure doing business with Clokendagger!

Paul Vincent

Organizer, Linda Against Leukemia