Memorial Walk
CASE STUDY
Linda Against Leukemia
This annual walk honors and celebrates the life of Linda Smith, who lost her battle to Leukemia in 2016. We helped out by designing a logo that was screen printed on t-shirts and worn by registered walkers. We also developed a website where donations can be made to the Leukemia & Lymphoma Society, and people can register for the walk annually. Clokendagger is one of many sponsors for this event, and we are honored to be a part of this memorial.
PROJECT SCOPE
Brand Identity
Style Guide
T-Shirt Design
Web Design
Style Guide
We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.
T-shirt Design
Shirts were made in memory of Linda to promote the annual walk and its sponsors. Proceeds went to the Leukemia & Lymphoma Society and the shirts were sold both online and at the event.
Responsive Website
We developed a website to honor Linda and promote the annual walk. Donations, registrations, sponsorships, and t-shirts are all accessible throughout the website.
Wireframing
Building a custom website layout begins with information architecture and wireframing. We used this as the visual guide for arranging pages and elements within the website.
Prototyping
Once the skeletal framework of the website was built, it was time to design the look and feel of each page, including colors, typography, graphics, and images.
