A female wearing a branded long sleeve t-shirt.
A female wearing a purple screen-printed t-shirt design for a non-profit organization.

Memorial Walk

CASE STUDY

Linda Against Leukemia

This annual walk honors and celebrates the life of Linda Smith, who lost her battle to Leukemia in 2016. We helped out by designing a logo that was screen printed on t-shirts and worn by registered walkers. We also developed a website where donations can be made to the Leukemia & Lymphoma Society, and people can register for the walk annually. Clokendagger is one of many sponsors for this event, and we are honored to be a part of this memorial.

PROJECT SCOPE

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Brand Identity
Style Guide
T-Shirt Design
Web Design

Logo stamp for Linda Against Leukemia Memorial Walk.
Memorial walk crest logo, including a footprint, and the color purple.
Inspiration behind the branding for Linda Against Leukemia Memorial Walk, including a female hiker, a path in the woods, and a footprint.
Mood board for a nature walk, including brand colors, custom graphics, and imagery.
Logo style guide using the color purple, including logomark, submark, and typography.

Style Guide

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We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.

T-shirt Design

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Shirts were made in memory of Linda to promote the annual walk and its sponsors. Proceeds went to the Leukemia & Lymphoma Society and the shirts were sold both online and at the event.

Custom shirt design with event sponsors and logo.
Purple screen-printed t-shirt mockup for a non-profit organization, including tag design.

Responsive Website

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We developed a website to honor Linda and promote the annual walk. Donations, registrations, sponsorships, and t-shirts are all accessible throughout the website.

LAUNCH WEBSITE →
Responsive web design for a non-profit organization that donates money to the Leukemia & Lymphoma Society.
Wireframing for a non-profit organization website.

Wireframing

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Building a custom website layout begins with information architecture and wireframing. We used this as the visual guide for arranging pages and elements within the website.

Prototyping

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Once the skeletal framework of the website was built, it was time to design the look and feel of each page, including colors, typography, graphics, and images.

User Interface and User Experience design for a non-profit organization.
Website design for taking donations, including a sunset and people gathering on a mountain.
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Contact

Capella Tower
225 South 6th St
Minneapolis, MN 55402
P  585 737 6303
E  josh@clokendagger.com

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