East Shore Marketing
WEBSITE / SEO / MARKETING
A media agency that delivers results.
As a reputable brand that we've worked with on multiple occasions, East Shore Marketing reached out to us to re-design their website and develop an SEO strategy. Our main goal was to increase their online visibility with engaging content, including keywords, descriptions, graphic design, and website usability.
In just a few months, the project was completed and launched. Website traffic has almost doubled and the feedback we've received on the design and usability of the website has been very positive. We continue to blog monthly for East Shore Marketing and maintain the website through WordPress.
PROJECT SCOPE
Website Strategy
We held a discovery session to surface existing challenges and client pain points, determine project-specific goals and long-term goals, discuss services and products, identify customers, and pinpoint differentiators and competitors.
- Discovery Session
- Long-Term Goals
- Primary & Secondary Customers
- Competitors & Influencers
Regional SEO
We performed a site audit to see how the current website was performing and created a content strategy based on those metrics. Using SEO best practice, we developed keyword related content that reflects the salon's brand, services, and products, to increase website traffic within the local area.
- Website Audit
- Keyword List
- Content Distribution Sheet
- Voice & Tone Guide
Content Creation
Using the approved Keyword List and Content Distribution Sheet, we created compelling content to engage users, promote services, and build trust with the target audience.
Wireframing
Building a custom website layout begins with information architecture and wireframing. We used this as the visual guide for arranging pages and elements within the website.
UI/UX Design
Once the skeletal framework of the website was built, it was time to design the look and feel of each page, including colors, typography, graphics, and images.
- User Interface
- User Experience
- Design Attributes
Web Development
We developed a user-friendly website with a personalized design to reflect the East Shore Marketing brand. Additionally, a resources page was added for blog posts about industry-related topics.
Blogging
To maintain a high rank on search engines for targeted keywords, we provided monthly blog posts based on trending topics within the industry, using fresh, engaging, and quality content.
- Content Calendar
- Blog Writing and Optimization
- Custom Blog Headers & Graphics
Client Testimonial
We hired Clokendagger to re-design our website and develop an SEO strategy moving forward. Josh and Olivia provided us with tons of insight and creative processes during our initial meeting. Once the project kicked off, they were able to execute each phase on-time and with integrity. Communication was very clear and professional. The amount of productivity that was completed in just a few months was exceptional! We are very pleased with the work from Clokendagger and continue to use them for ongoing blogging. I can't speak highly enough of Josh and Olivia, they're a dynamic duo!
Paula Tarallo
Founder, East Shore Marketing