Custom packaging design for Vanilla and Strawberry flavors, using attractive color palette.
Attractive packaging design targeting young orofessionals with active lifestyles.

Lifecycle Brands

CASE STUDY

Nourishment On The Go!

Our client had a fun idea: create a natural energy-boosting supplement to help young professionals refuel on the go! Our challenge was to develop a brand, product name, and creative packaging that could connect with active lifestyles.

The solution began by designing a dynamic logo that complemented both the brand and the product. From there, we created on-the-go pouches made from bio-degradable PE film and wrapped them in beautiful, vibrant colors.

This gave a fresh, appealing brand image that could compete with other brands on store shelves and improve point of purchase.

PROJECT SCOPE

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Strategy
Naming
Brand Identity
Style Guide
Packaging Design

Green wordmark with the tagline Escape The Everyday.
Meal replacement supplement logo design for Lifecycle Brands.
Stylescape for Lifecycle Brands, including agriculture, strawberries, and a bike rider.
User persona for meal replacement supplement.
Brand style guide for Lifecycle Brands, including logo design, submark, typography, and color palette.

Style Guide

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We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.

Yellow typeface resembling active lifestyle.
Logo design representing natural ingredients.

Product Naming

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Bloom is the product name we developed for Lifecycle Brand's energy-boosting supplement. The logo complements the brand and looks prominent on packaging.

Logo design for Bloom, a meal replacement supplement using natural ingredients.
Creative packaging design for three flavors, including Strawberry, Vanilla, and Coffee.

Packaging

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Available in three delicious flavors (strawberry, vanilla, and coffee), these healthy meal-replacement pouches are perfect for morning and evening commutes.

Biodegradable packaging for Bloom meal replacement supplement.
Custom packaging design using bright colors for on-the-go powdered supplement.

Contact

Capella Tower
225 South 6th St
Minneapolis, MN 55402
P  585 737 6303
E  josh@clokendagger.com

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