Lifecycle Brands
CASE STUDY
Nourishment On The Go!
Our client had a fun idea: create a natural energy boosting supplement to help young professionals refuel on the go! Our challenge was to develop a brand, product name, and creative packaging that could connect with active lifestyles.
The solution began by designing a dynamic logo that complemented both the brand and the product. From there, we created on the go pouches made from biodegradable PE film and wrapped them in beautiful colors.
This gave a fresh, appealing brand image that could compete with other brands on store shelves and improve point of purchase.
PROJECT SCOPE
Strategy
Naming
Brand Identity
Messaging
Style Guide
Packaging Design
Style Guide
We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.
Product Naming
Bloom is the product name we developed for Lifecycle Brand's energy boosting supplement. The logo complements the brand and looks prominent on packaging.
Packaging
Available in three delicious flavors (strawberry, vanilla, and coffee), these healthy meal-replacement pouches are perfect for morning, afternoon, and evening commutes.
