Nourishment On The Go!
Our client had a fun idea: create a natural energy-boosting supplement to help young professionals refuel on the go! Our challenge was to develop a brand, product name, and creative packaging that could connect with active lifestyles.
The solution began by designing a dynamic logo that complemented both the brand and the product. From there, we created on-the-go pouches made from bio-degradable PE film and wrapped them in beautiful, vibrant colors.
This gave a fresh, appealing brand image that could compete with other brands on store shelves and improve point of purchase.
We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.
Bloom is the product name we developed for Lifecycle Brand's energy-boosting supplement. The logo complements the brand and looks prominent on packaging.
Available in three delicious flavors (strawberry, vanilla, and coffee), these healthy meal-replacement pouches are perfect for morning and evening commutes.