Lauren Stong Health & Wellness
CASE STUDY
Treat Your Body Right
One of our loyal clients came to us with a new challenge: to help build a brand identity for her new health & wellness business venture. The objective was to capture the power behind healthy eating habits, mood support, and staying in shape.
Our solutions included a new logo design and identity system, brand style guide, and brand collateral, including business cards.
In the end, we were able to build a brand that reflects the business's core values and positions our client as a role model within the health & wellness industry.
PROJECT SCOPE
Logo Design
Style Guide
Brand Collateral
Style Guide
We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.
Brand Collateral
Workout bags, waterbottles, t-shirts, and business cards were designed with the new brand image.
T-Shirt Design
Workout shirts were designed to show off the new logo. Printed on top of the line fabric, these stand up to the consistent wear without sacrificing fit or feel.