Brand identity for health & wellness, including logo design and business cards.
Brand identity for health & wellness, including logo design and business cards.

Lauren Stong Health & Wellness

CASE STUDY

Treat Your Body Right

One of our loyal clients came to us with a new challenge: to help build a brand identity for her new health & wellness business venture. The objective was to capture the power behind healthy eating habits, mood support, and staying in shape.

Our solutions included a new logo design and identity system, brand style guide, and brand collateral, including business cards.

In the end, we were able to build a brand that reflects the business's core values and positions our client as a role model within the health & wellness industry.

PROJECT SCOPE

Logo Design
Style Guide

Brand Collateral

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Branded mood board for health and wellness.
Brand guidelines for Rochester, NY based health and wellness company, Lauren Stong Health & Wellness.

Style Guide

We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.

Brand Collateral

Workout bags, waterbottles, t-shirts, and business cards were designed with the new brand image.

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Brand identity for health & wellness, including logo design and business cards.
Brand identity for health & wellness, including logo design and business cards.
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T-Shirt Design

Workout shirts were designed to show off the new logo. Printed on top of the line fabric, these stand up to the consistent wear without sacrificing fit or feel.