Brand identity for health & wellness, including logo design and business cards.
Brand identity for health & wellness, including logo design and business cards.

Lauren Stong Health & Wellness

CASE STUDY

Treat your body right.

One of our loyal clients came to us with a new challenge: to help build a brand identity for her new health & wellness business venture. The objective was to capture the power behind healthy eating habits, mood support, and staying in shape.

Our solutions included a new logo design and identity system, brand style guide, and brand collateral, including business cards.

In the end, we were able to build a brand that reflects the business's core values and positions our client as a role model within the health & wellness industry.

PROJECT SCOPE

Logo Design
Style Guide

Brand Collateral

Health & Wellness logo design using heart icon and shades of teal.
Health & Wellness logo design using heart icon and shades of teal.
Branded mood board for health and wellness.
Branded mood board for health and wellness.
Brand guidelines for Rochester, NY based health and wellness company, Lauren Stong Health & Wellness.

Style Guide

We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, iconography, and patterns. This guide is used as a reference for internal teams, vendors, and others who are authorized to work with the Lauren Stong Health & Wellness brand.

Brand Collateral

Focused on brand awareness, we designed business cards, workout bags, water bottles, and workout shirts—giving both new and returning customers the opportinuty to support the brand with confidence throughout the community.

  • Business Cards
  • Drawstring Bag
  • Aluminum Water Bottles
  • T-Shirt Design
Drawstring bag with custom logo design.
Aluminum bottle with custom design.
Aluminum bottle with custom design.
Screen printed white t-shirt design with Lauren Stong Health & Wellness logo.
Brand identity for health & wellness, including logo design and business cards.
Brand identity for health & wellness, including logo design and business cards.

Client Testimonial

I recently worked with Clokendagger on a cover illustration for a children’s book. This was a book my wife had written as a child and the cover was going to be a surprise birthday gift. Josh at Clokendagger worked with me to come up with an absolutely amazing original cover design for the book. Throughout the process communication was excellent. Clokendagger definitely brought the characters in the book to life. My wife loved the original artwork. I would recommend Clokendagger for any graphic design needs. Josh and his team do amazing work and are great to work with!

Lauren Stong

Owner, Lauren Stong Health & Wellness