Lauren Stong Health & Wellness
Treat Your Body Right
One of our loyal clients came to us with a new challenge: to help build a brand identity for her new health & wellness business venture. The objective was to capture the power behind healthy eating habits, mood support, and staying in shape.
Our solutions included a new logo design and identity system, brand style guide, and brand collateral, including business cards.
In the end, we were able to build a brand that reflects the business's core values and positions our client as a role model within the health & wellness industry.
We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.
Workout bags, waterbottles, t-shirts, and business cards were designed with the new brand image.
Workout shirts were designed to show off the new logo. Printed on top of the line fabric, these stand up to the consistent wear without sacrificing fit or feel.