La Rinnova Salon
CASE STUDY
A New Beginning
One of our loyal clients came to us with a new challenge, to rename and rebrand her salon. La Rinnova, meaning "new beginning," is where our story began. With a name and a strategy in place, we narrowed in on the essential elements.
Our solutions included a new logo design and identity system, brand messaging, brand collateral, a responsive SEO-friendly website, window graphics, and outdoor signage.
In the end, we were able to revitalize the brand's image and re-positioned our client as a salon expert.
PROJECT SCOPE
Strategy
Brand Identity
Style Guide
Brand Messaging
Brand Collateral
Web Design & SEO
Outdoor Signage
Style Guide
We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.
Brand Collateral
Service menus, gift cards, and business cards for each employee were designed with the new brand image, including custom graphics.
Environmental Design
Our client hired us to design all of the store signage, including window clings for the interior and a Lexar panel light box sign for the exterior.
Responsive Website
We developed a custom built, fully responsive, SEO-friendly website to increase online traffic and allow customers to view services, hair products, and book appointments.
Wireframing
Building a custom website layout begins with information architecture and wireframing. We used this as the visual guide for arranging pages and elements within the website.
Prototyping
Once the skeletal framework of the website was built, it was time to design the look and feel of each page, including colors, typography, graphics, and images.
