Salon logo design using san serif typeface, script font, and black background texture.
Salon logo design using san serif typeface, script font, and black background texture.

La Rinnova Salon

CASE STUDY

A new beginning.

One of our loyal clients came to us with a new challenge, to rename and rebrand her salon. La Rinnova, meaning "new beginning," is where our story began. With a name and a strategy in place, we narrowed in on the essential elements.

Our solutions included a new logo design and identity system, brand messaging, brand collateral, a responsive SEO-friendly website, window graphics, and outdoor signage. In the end, we were able to revitalize the brand's image and re-positioned our client as a salon expert.

PROJECT SCOPE

Brand Strategy
Logo Design
Style Guide
Brand Collateral
Website Design
Local SEO
Exterior Signage

Salon logo design using green and black colors, san-serif typeface, and script font.
Salon logo design using green and black colors, san-serif typeface, and script font.
Inspiration behind the branding for la Rinnova Salon, including green ocean waves, red curly hair, and brand submark.
Inspiration behind the branding for la Rinnova Salon, including green ocean waves, red curly hair, and brand submark.

Style Guide

We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, iconography, and patterns. This guide is used as a reference for internal teams, vendors, and others who are authorized to work with the La Rinnova Salon brand.

Brand guidelines for hair salon called La Rinnova Salon, showing font selection and black and teal colors.
Brand collateral for hair salon, including business card design and service menu.

Brand Collateral

Service menus, gift cards, and business cards for each employee were designed with the new brand image, including custom graphics.

  • Business Card
  • Service Menu
  • Gift Card
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Custom business card design for hair salon using teal and black color palette.
Hair salon menu design using teal and black color palette.
Hair salon menu design using teal and black color palette.
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Local SEO

We performed a site audit to see how the current website was performing and created a content strategy based on those metrics. Using SEO best practice, we developed keyword related content that reflects the salon's brand, services, and products, to increase website traffic within the local area.

Wireframing

Building a custom website layout begins with information architecture and wireframing. We used this as the visual guide for arranging pages and elements within the website.

Wireframe of responsive website on mobile, tablet, and desktop devices.
Website UI/UX for salon in Rochester, NY specializing in hair color.

UI/UX Design

Once the skeletal framework of the website was built, it was time to design the look and feel of each page, including colors, typography, graphics, and images.

Website Design

We developed a custom built, fully responsive, SEO-friendly website to increase online traffic and allow customers to view services, hair products, and book appointments.

Responsive web design for a hair salon specializing in hair color, hair styling, and hair cuts.
Photo of woman with red hair. Laptop with hair salon website.
Exterior sign design, including a lighted storefront sign and window decals.
Outdoor sign design, including a lighted storefront sign and window decals.

Client Testimonial

As I made the decision to re-brand my salon, I was in need of a trusted designer willing to take on the challenge. That's when Clokendagger stepped in! I've been hiring Josh for design work since 2016 and I will continue to do so. He was able to take my new business name and incorporate it into my existing brand guidelines, including colors, typography, and imagery. In addition to the new logo, Josh provided business cards, service menus, window graphics, and a store-front sign that can be seen from the road. I can't speak highly enough of Clokendagger, they're design skills are truly remarkable!

Lauren Stong

Owner, La Rinnova Salon