Salon logo design using san serif typeface, script font, and black background texture.
Logo design and brand identity for La Rinnova Salon.

La Rinnova Salon


A New Beginning

One of our loyal clients came to us with a new challenge, to rename and rebrand her salon. La Rinnova, meaning "new beginning," is where our story began. With a name and a strategy in place, we narrowed in on the essential elements.

Our solutions included a new logo design and identity system, brand messaging, brand collateral, a responsive SEO-friendly website, window graphics, and outdoor signage.

In the end, we were able to revitalize the brand's image and re-positioned our client as a salon expert.


Brand Identity
Style Guide

Brand Messaging
Brand Collateral
Web Design & SEO
Outdoor Signage

Logo wordmark for hair salon in Rochester, NY.
Salon logo design using green and black colors, san-serif typeface, and script font.
Inspiration behind the branding for la Rinnova Salon, including green ocean waves, red curly hair, and brand submark.
Mood board for a local hair salon, including brand colors, custom graphics, and photography.
Brand guidelines for hair salon called La Rinnova Salon, showing font selection and black and teal colors.

Style Guide

We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, patterns, and iconography.

Brand Collateral

Service menus, gift cards, and business cards for each employee were designed with the new brand image, including custom graphics.

Brand collateral for hair salon, including business card design and service menu.
Brand identity design for hair salon, including business cards, menu design, signage, and website.
Custom business card design for hair salon using teal and black color palette.
Hair salon menu design using teal and black color palette.
Menu design for hair salon with services and prices.
Outdoor signage for La Rinnova Salon located in Rochester, NY.

Environmental Design

Our client hired us to design all of the store signage, including window clings for the interior and a Lexar panel light box sign for the exterior.

Responsive Website

We developed a custom built, fully responsive, SEO-friendly website to increase online traffic and allow customers to view services, hair products, and book appointments.

Responsive web design for a hair salon specializing in hair color, hair styling, and hair cuts.
Blueprint of responsive website on mobile, tablet, and desktop devices.


Building a custom website layout begins with information architecture and wireframing. We used this as the visual guide for arranging pages and elements within the website.


Once the skeletal framework of the website was built, it was time to design the look and feel of each page, including colors, typography, graphics, and images.

Prototype of responsive salon website in Rochester, NY specializing in hair color.
Website development for a hair salon specializing in hair color.