Lifecycle Brands
CASE STUDY
Health food packaging design and branding
Our client had a fun idea: create a natural energy boosting supplement to help young professionals refuel on the go! Our challenge was to develop a brand, product name, and creative packaging that could connect with active lifestyles.
The solution began by designing a dynamic logo that complemented both the brand and the product. From there, we created on the go pouches made from biodegradable PE film and wrapped them in beautiful colors.
This gave a fresh, appealing brand image that could compete with other brands on store shelves and improve point of purchase.
PROJECT SCOPE
Brand Strategy
Naming
Logo Design
Style Guide
Packaging Design
Style Guide
We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, iconography, and patterns. This guide is used as a reference for internal teams, vendors, and others who are authorized to work with the brand.
Product Naming
Bloom is the product name we developed for Lifecycle Brand's energy boosting supplement. The logo complements the brand and looks prominent on packaging.
Packaging Design
Available in three delicious flavors (strawberry, vanilla, and coffee), these healthy meal-replacement pouches are perfect for morning, afternoon, and evening commutes.
Client Testimonial
Josh and his team at Clokendagger were a pleasure to work with. They were able to brainstorm name ideas for my product and built a brand strategy that targets my ideal customers. I'm extremely happy with the final logo design and proud to showcase it on my social media channels. The product packaging that Josh designed is absolutely beautiful! His simplistic approach was modern, bold, and representative of the product flavors. I can't wait to see these pouches on store shelves!
Bernard Cockhern
Owner, Lifecycle Brands