Logo identity for professional rock salt solutions and shipment services.
Logo mockup with background image of egyptian rock salt.

Apalachee Salt


Creative logo design and trade show banner

One of our very first clients, Apalachee Salt, came to us to build their brand from the bottom up. The challenge involved creating a brand image that connects customers to reliable rock salt solutions and professional shipment services.

Our process began with discovery sessions to learn more about the business, the product, and the ideal customer. Using the terms “de-icing” and “melting away the competition,” we designed a brand identity that reflects just that.


Logo Design
Style Guide

Brand Collateral
Website Design

Melting ice logo design for Apalachee Salt using serif font and green colors.
Custom de-icing logo design using snowflake and melting ice.
Crest logos and ideation for professional shipment services.
Black and white logo ideas for de-icing solutions company.
Vertical banner design for trade show event.

Trade Show Banner

We packaged our client's identity system into a brand style guide, including logo specs, typography, color palette, iconography, and patterns. This guide is used as a reference for internal teams, vendors, and others who are authorized to work with The Vesper brand.

Retractable banner design for trade show event.
Custom vinyl banner design for tradeshow event.


Building a custom website layout begins with information architecture and wireframing. We used this as the visual guide for arranging pages and elements within the website.

Schematic of responsive website on mobile, tablet, and desktop devices.
Web design for landing page on rock salt and de-icing solutions.

UI/UX Design

Once the skeletal framework of the website was built, it was time to design the look and feel of each page, including colors, typography, graphics, and images.

Website Design

We developed a custom-built, fully responsive website to inform customers of products, services, and delivery locations. The ability to request a quote was also an essential feature.

Responsive web design for a company serving reliable rock salt solutions and professional shipment services.
De-Icing website design for Apalachee Salt located in Rochester, NY.

Client Testimonial

I've been working with Clokendagger since they launched in 2016. As one of their very first clients, I certainly gave them a tough challenge—build a brand from scratch, developing a website showcasing our de-icing products, and designing marketing material for trade shows. Josh took the time to meet with our team and understand our products. From there, he was able to design a timeless brand identity that we still use today. Clokendagger is highly professional and a pleasure to work with.

Jerome Kowal

Owner, Apalachee Salt