Logo identity for professional rock salt solutions and shipment services.
Logo mockup with background image of egyptian rock salt.

Apalachee Salt


Quality Rock Salt Solutions

One of our very first clients, Apalachee Salt, came to us to build their brand from the bottom up. The challenge involved creating a brand image that connects customers to reliable rock salt solutions and professional shipment services.

Our process began with discovery sessions to learn more about the business, the product, and the ideal customer. Using the terms “de-icing” and “melting away the competition,” we designed a brand identity that reflects just that.


Brand Identity
Trade Show Banner
Web Design

Melting ice logo design for Apalachee Salt using serif font and green colors.
Custom de-icing logo design using snowflake and melting ice.
Crest logos and ideation for professional shipment services.
Black and white logo ideas for de-icing solutions company.
Vertical banner design for trade show event.

Trade Show Banner

Our client attends trade shows all over the country, so we found it fitting to design a vertical banner to increase customer engagement, pin-point products and services, and visualize their brand image.

Retractable banner design for trade show event.
Custom vinyl banner design for tradeshow event.

Responsive Website

We developed a custom-built, fully responsive website to inform customers of products, services, and delivery locations. The ability to request a quote was also an essential feature.

Responsive web design for a company serving reliable rock salt solutions and professional shipment services.
Schematic of responsive website on mobile, tablet, and desktop devices.


Building a custom website layout begins with information architecture and wireframing. We used this as the visual guide for arranging pages and elements within the website.


Once the skeletal framework of the website was built, it was time to design the look and feel of each page, including colors, typography, graphics, and images.

Web design for landing page on rock salt and de-icing solutions.
De-Icing website design for Apalachee Salt located in Rochester, NY.