Hey! It’s been a while since we last posted. Our move from New York to the land of 10,000 lakes went off without a hitch. Well, there was a small hitch, actually. We packed up the car, hitched up a trailer, and started heading west—Midwest, that is. Now, almost a year later, your favorite duo is back in action and ready to help small businesses, like yours, build better brand strategies!

To help us get acquainted again, we thought it was time to revive our blogging efforts with a fun, helpful series, “Branding Your Small Business.” How it works is each month, we’ll cover a different topic and discuss best practices for effective business branding. We’ll focus on why branding is essential to:

  • Creating a company identity
  • Establishing the right voice 
  • Targeting your audience and user persona
  • Attracting the best talent when it comes time to grow your business

We’ll also throw out some great resources for you to find further tips and inspiration.

So, let’s get started!

What is Brand Identity?

The last piece of this definition is crucial. For your brand to be recognized by others, it must be consistent. That means your message, voice, and design should always work together, especially if you’re just starting out as a new business.

Why Is Creating a Brand Identity Always the First Step?

This frequent change also means more costs to you as a business, including:

  • New business cards
  • New marketing collateral 
  • New signage, banners, etc.

Another great piece of advice, if something, say your logo design, looks suggestive or reminds you of something negative, SAY SOMETHING. If you thought of it, so will your customers! If you’re running a business solo, be sure to get advice from other industry experts and fellow entrepreneurs.

Want More Small Business Branding Tips?

Thanks for welcoming us back and please share our blog below on social media!