WHAT WE DO
Content Marketing Solutions
In today’s digital marketplace, customers expect high-quality, consistent content from their favorite brands. That means your content should be relevant, engaging, and align with your company’s unique persona. We’ll help you develop a strategy that builds better brand awareness across multiple touch points.
Local SEO
We’ll conduct keyword research to identify specific search queries and long-tail keywords related to your industry. We’ll also audit your competitors’ websites for additional keyword ideas. Our goal is to keep your strategy focused on identifying keywords with high search volumes and low competition.
- Keyword Research
- Content Distribution Sheet
- On-Page Content Optimization
Website Content
Users want to know how your products/services can make their lives easier or solve a specific pain point. Using target keywords, we’ll help you craft compelling content that draws them in, promotes your brand, and builds trust by connecting you to your audience.
- Content Strategy
- Content Creation
- On-Page Optimization
Blogging
Both users and search engines are on the lookout for fresh, engaging, and quality content. We’ll keep your website ranking for targeted keywords with ongoing blogging and the creation of pillar articles that answer the questions people are asking, thus positioning you as a thought leader!
- Content Calendar
- Blog Writing and Optimization
- Custom Blog Headers & Graphics
Tone/Messaging Guide
How you talk to your target audience(s) is just as important as identifying who they are. And how you engage users on Facebook or via email will differ from how you connect with customers on your website.
We’ll design a tone/messaging guide that provides strategies on the type of tone, content, and messaging your brand will use for all marketing touch points.
- Two-Page Messaging Guide
- User Persona
Email Marketing
Share tips, promote product launches, and keep your customers updated on company news with a customized e-newsletter. We’ll keep your campaigns on target with your content marketing strategy while engaging users with fresh ideas they'll want to share with others.
- Custom Mailchimp E-blasts
- Optimized Subjects & Subtext
- Managing Campaigns
Display Ads
Looking to promote a new product, service, or seasonal sale? We'll help you craft content for your digital ad campaign that includes animation, custom graphics, and engaging calls to action.
- Discovery Ads
- Native Ads
- Responsive Ads
- Retargeting Ads
- Social Ads
- Traditional Display Ads
FAQS
Content Marketing
Below is a list of frequently asked questions by our clients. If you're not able to find the answer to your question below, please contact us today.
Content marketing answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads.
Customers are looking for at least 4 to 6 marketing touch points before they convert. That means your site, online reviews, product page, blog page, and other channels need to work together to guide the user's journey.
Our content marketing packages range, but we recommended beginning with our foundational SEO strategy package. This allows us to build a keyword strategy, which we then implement into other content services, including blogging, on-page optimization, and more.
For a detailed pricing list of our content services, see our pricing guide.
We typically like to build quarterly content strategies, as this allows us ample time to produce quality content that we can then track and monitor for engagement and conversions. Organic content ranks high, but it does take time for the search engines to crawl.
Yes, we love collaborating with other content experts! In fact, we’ve worked closely with many agencies and organizations as extensions of their marketing team.
After creating your keyword strategy, we’ll build a Content Distribution Sheet (CDS) that features our recommendations for optimizing your site’s current meta titles, descriptions, and headings. Think of this as a roadmap for your website.
It allows us to target specific keywords and create a unique strategy for each individual webpage. This means more traffic to your website!