We’ll conduct keyword research to identify specific search queries and long-tail keywords related to your industry. We’ll also audit your competitors’ websites for additional keyword ideas. Our goal is to keep your strategy focused on identifying keywords with high search volumes and low competition.
Users want to know how your products/services can make their lives easier or solve a specific pain point. Using target keywords, we’ll help you craft compelling content that draws them in, promotes your brand, and builds trust by connecting you to your audience.
Both users and search engines are on the lookout for fresh, engaging, and quality content. We’ll keep your website ranking for targeted keywords with ongoing blogging and the creation of pillar articles that answer the questions people are asking, thus positioning you as a thought leader!
How you talk to your target audience(s) is just as important as identifying who they are. And how you engage users on Facebook or via email will differ from how you connect with customers on your website.
We’ll design a tone/messaging guide that provides strategies on the type of tone, content, and messaging your brand will use for all marketing touch points.
Share tips, promote product launches, and keep your customers updated on company news with a customized e-newsletter. We’ll keep your campaigns on target with your content marketing strategy while engaging users with fresh ideas they'll want to share with others.
Looking to promote a new product, service, or seasonal sale? We'll help you craft content for your digital ad campaign that includes animation, custom graphics, and engaging calls to action.
Content marketing answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads.
Customers are looking for at least 4 to 6 marketing touch points before they convert. That means your site, online reviews, product page, blog page, and other channels need to work together to guide the user's journey.
We typically like to build quarterly content strategies, as this allows us ample time to produce quality content that we can then track and monitor for engagement and conversions. Organic content ranks high, but it does take time for the search engines to crawl.
After creating your keyword strategy, we’ll build a Content Distribution Sheet (CDS) that features our recommendations for optimizing your site’s current meta titles, descriptions, and headings. Think of this as a roadmap for your website.
It allows us to target specific keywords and create a unique strategy for each individual webpage. This means more traffic to your website!