Content Marketing Services

WHAT WE DO

Content Marketing Solutions

Customers expect high-quality, consistent content from their favorite brands in today's digital marketplace. That means your content should be relevant, engaging, and align with your company’s unique persona. We’ll help you develop a strategy that builds better brand awareness across multiple touch points.

Local SEO

We’ll conduct keyword research to identify specific search queries and long-tail keywords related to your industry. We’ll also audit your competitors’ websites for additional keyword ideas. We aim to keep your strategy focused on identifying keywords with high search volumes and low competition.

Keyword Research
Content Distribution Sheet
On-Page Content Optimization

Website Content

Users want to know how your products/services can make their lives easier or solve a specific pain point. Using target keywords, we’ll help you craft compelling content that draws them in, promotes your brand, and builds trust by connecting you to your audience.

Content Strategy
Content Creation
On-Page Optimization

Blogging

Both users and search engines seek fresh, engaging, and quality content. We’ll keep your website ranking for targeted keywords with ongoing blogging and creating pillar articles that answer people's questions, thus positioning you as a thought leader!

Content Calendar
Blog Writing and Optimization
Custom Blog Headers & Graphics

Employee persona for Chief Marketing Officer.

Tone/Messaging Guide

How you talk to your target audience(s) is as important as identifying who they are. And how you engage users on Facebook or via email will differ from how you connect with customers on your website.

We’ll design a tone/messaging guide that provides strategies on the type of tone, content, and messaging your brand will use for all marketing touchpoints.

Two-Page Messaging Guide
User Persona

Email Marketing

Share tips, promote product launches, and update your customers on company news with a customized e-newsletter. We’ll keep your campaigns on target with your content marketing strategy while engaging users with fresh ideas they'll want to share with others.

Custom Mailchimp E-blasts
Optimized Subjects & Subtext
Managing Campaigns

Display Ads

Looking to promote a new product, service, or seasonal sale? We'll help you craft content for your digital ad campaign, including animation, custom graphics, and engaging calls to action.

Discovery Ads
Native Ads
Responsive Ads
Retargeting Ads
Social Ads
Traditional Display Ads

FAQS

Content Marketing

Below is a list of frequently asked questions. Can’t find the answer you need? No problem! We love to chat. Contact us today to help you find the solutions you need.

What is content marketing? Why is it important?

Content marketing answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads. Customers are looking for at least 4 to 6 marketing touch points before they convert. That means your site, online reviews, product page, blog page, and other channels must work together to guide the user's journey.

How much does content marketing cost?

Our content marketing packages range, but we recommend beginning with our foundational SEO strategy package. This allows us to build a keyword strategy, which we then implement into other content services, including blogging, on-page optimization, and more.

How long does content marketing take?

We typically like to build quarterly content strategies, as this allows us ample time to produce quality content that we can then track and monitor for engagement and conversions. Organic content ranks high, but it does take time for the search engines to crawl.

Can you work with my existing marketing team?

Yes, we love collaborating with other content experts! We’ve worked closely with many agencies and organizations as extensions of their marketing team.

What is a content distribution sheet?

After creating your keyword strategy, we’ll build a Content Distribution Sheet (CDS) that features our recommendations for optimizing your site’s meta titles, descriptions, and headings. Think of this as a roadmap for your website. It allows us to target specific keywords and create a unique strategy for each webpage. This means more traffic to your website!