Understanding the Aesthetics of a Website
Quality is often found in the small details. This is especially true for your brand’s website. The aesthetics (also referred to cosmetics) of a website refer to simple—though still impactful—design…
We Write to Inspire
Our blog reveals what lies beneath creative design and business branding. Stay connected for marketing tips, design trends, and in-depth brand strategies.
How to Manage Project Deadlines
Those who work in the creative industry like to stay busy. In fact, most of us start to feel guilty when too much time is spent away from our small…
Marketing Strategy Defined
Word of mouth and brand recognition can help drive traffic to your company’s website or storefront. But in order to connect with more audiences and build these types of lasting…
Look Mom, No Hands!
There’s an odd trend happening in digital marketing these days. Websites are getting a bit too handsy with their stock images. Yeah, we know it sounds crazy, but I bet…
What’s Really Happening Above the Fold?
First impressions are…well…everything! Especially when it’s the first time a customer visits your brand’s website. And one of the most commonly viewed pages users typically land on is your home…
Top 2 Social Platforms for Designers
When it comes to social media marketing, the options really are endless—which is good news for you and your business. No longer do you need to bend, mold, or reshape…
User Personas – Branding Your Small Business: Volume 2
When branding your small business, one of the first steps is identifying who your target customers are. The next step is determining how your product or service aims to help…
Live on the Edge with Packaging Design
Packaging is one of the most influential points of purchase in today’s retail space. In fact, many of us can easily recall a time when a brand or product stole…
How to Take a Break and Stay Creative
We all want (and need) to be more productive throughout the work day. But how do you find a healthy balance between deep focus work and taking breaks? In an…
Freelance Graphic Design: How to Quote Clients and Avoid Losing Bids
Whether you’re new to freelance design or you’ve been working as a contractor for decades, knowing how to set the right price for your services takes careful consideration and practice…