What’s Really Happening Above the Fold?
First impressions are…well…everything! Especially when it’s the first time a customer stumbles across your brand’s website. And one of the most commonly viewed pages users typically land on is your…
Top 2 Social Platforms for Designers
When it comes to social media marketing, the options really are endless—which is good news for you and your business. No longer do you need to bend, mold, or reshape…
User Personas – Branding Your Small Business: Volume 2
When branding your small business, one of the first steps is identifying who your target customers are. The next step is determining how your product or service aims to help…
Live on the Edge with Packaging Design
Packaging is one of the most influential points of purchase in today’s retail space. In fact, many of us can easily recall a time when a brand or product stole…
How to Take a Break and Stay Creative
We all want (and need) to be more productive throughout the work day. But how do you find a healthy balance between deep focus work and taking breaks? In an…
Freelance Graphic Design: How to Quote Clients and Avoid Losing Bids
Whether you’re new to freelance design or you’ve been working as a contractor for decades, knowing how to set the right price for your services takes careful consideration and practice…
Sharing Your Creative Graphic Design
No one likes to be criticized, especially when it comes to your work. As a graphic designer, you pride yourself on having the right skillset, experience, and eye for detail….
Branding Your Small Business: Volume 1
Hey! It’s been a while since we last posted. Our move from New York to the land of 10,000 lakes went off without a hitch. Well, there was a small…