Our Blog

Welcome to Beneath the Cloke, where creative ideas and inspiration are unveiled. 

Written by: Joshua Doty
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When business has hit its slow season, you have a unique opportunity to plan a website redesign to effectively re-engage customers and improve SERPs visibility.
November 14, 2024
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3 min read
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Budget allocation and marketing spend differ when you're a B2B vs. B2C brands. Learn how much money your company should put aside for effective marketing.
October 15, 2024
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5 min read
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Create a successful marketing budget by carefully strategizing how to divvy up funds for production and advertising.
September 11, 2024
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6 min read
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Discover the long-term benefits of investing in organic SEO services and how to maximize your website's outreach and ROI.
September 4, 2024
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5 min read
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Did you know a well-crafted, organic social media strategy can benefit your local SEO efforts? Learn how and why!
August 19, 2024
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6 min read
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Discover 7 effective strategies to enhance digital marketing for small businesses, including determining which campaigns yield the best return on investment (ROI).
July 24, 2024
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6 min read
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Is a digital designer the same as a graphic designer? Learn the similarities and differences between these two professions and how one influences the other.
July 11, 2024
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5 min read
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Website aesthetics are the subtle yet impactful design elements that give your site personality and movement. Learn why they make all the difference in brand design.
June 27, 2024
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5 min read
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Whether users leave your site immediately or decide to stick around depends on the quality of your home page design and what's happening above the fold.
June 12, 2024
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6 min read
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User personas are key tools in understanding the needs, goals, and behavior patterns of your target audience.
May 24, 2024
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3 min read

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